If you are looking to improve your SEO rankings consistently, having blog posts on your site is an excellent way to achieve that goal. You can infuse your blog posts with content relevant to your website along with effective keywords to be noticed by Google. There is, however, something you should be aware of, blog comments and google rankings. This factor is a new wrinkle that Google has added to its crawlers, and it warrants a closer look.
John Mueller, the senior webmaster trends analyst with Google, recently stated that removing blog comments from your website will impact your ranking with the search engine. It is a revelation to many that Google sees blog comments as part of the content on a website. Google sees comments relevant to the blog post and provides useful information as a positive so that it will factor into your website’s ranking. If the content is nonsensical and irrelevant to the blog post’s content, it won’t boost your rank, but it won’t hurt it either. In those cases, your rank with Google will be minimally affected if you remove the comment. Google is able to discern between the main content on your website and comments made on a blog post.
When deciding to remove a blog comment or not, it really boils down to the usefulness of the comment. If the comment is relevant and provides assistance to searchers on numerous queries, it is beneficial to your website to leave the comment up. If a query helpful comment is deleted, then Google won’t be able to find it, and it won’t factor into your ranking.
As you can see, it’s not just the content in a blog that makes it valuable to your google rankings, but the comments as well. If you don’t have your blog posts set to receive comments, it is wise to turn comments on. If you increase the number of blog posts on your website, it not only adds relevant content that will improve your ranking, but it is a chance to add relevant and useful content through the comments of others. Allowing comments is a free way to improve your SEO rankings.
When you write a blog post, be sure that it is relevant to your website. The content of the blog post needs to be engaging and timely. Be sure to use keywords that your target audience uses in their search queries; if you don’t know what that is, you can do market research in order to understand your customer’s better.
You can also use blog posts to establish yourself as an authority on a given subject. Being seen as knowledgeable on any given topic means more traffic to your website. This in turn means better SEO rankings.
If you are posting blogs to your website or not, it clearly is a benefit. Be sure to allow comments on your posts so that you can reap the benefits of query helpful comments. It’s an easy way to improve your ranking with Google, which will translate into higher profits for your company.