SEO Plans for Small Businesses. If you own a small business or startup, you know every dollar must count. A small customer base means less cash flow, which would appear to indicate less SEO opportunity, but that is an overt misconception. If you put in the time and effort to follow a few easy recommendations you could see your company’s site show up on the search engine result page (SERP).
Using Google My Business and Bing Places for Business will help your business show up in local searches, but first, you need to register with both sites. Be sure to include as many relevant details as possible such as type of business, address, hours of operation, days open, and links to your site. If you want the maximum effect with customers, include pictures on your Google My Business or Bing Places for Business pages.
Creating content that is relevant to your business is crucial to influencing your SEO. Ensure that you are using relevant keywords and don’t attempt to pack too many keywords in where content is concerned; the top search engines all punish for keyword packing. Google has advised they are ranking websites based on content relevant to their business and that using keywords and content unrelated to the website will be penalized. If your website is for the shipping business, be sure you don’t include content for something unrelated such as golf, unless its about shipping golf clubs.
As previously stated, keyword packing is punished by search engines, but it is still important to use the right keywords. Several sites can assist you in choosing the correct keywords for your content that will bolster your SEO, like Keyword Planner. If you are intending to do a pay-per-click (PPC) campaign using Google’s Ads, there are tools available that help you choose keywords for your ad; you can incorporate these same keywords into your content to enhance your SEO.
Using links from other websites to your website is a simple and practical way to grow your SEO. One approach is the oldest but no less effective. Exchanging links is a great way to generate traffic from another site to yours at no cost. Make sure you are not exchanging with a disreputable site such as a pornography or gambling site. If you are linked to the wrong website, it can hurt your SEO more than help. Avoid exchanging links with a competitor who could possibly steal your customers.
Another way to link building is by posting your links to your social media accounts. Search engines approve of links that originate from social media, and in turn, they will boost your SEO results. Employing the leading social media websites such as Facebook, Instagram, and Twitter makes the most sense. Make sure not to post your link too frequently on social media so that customers don’t feel as if they’re being spammed; if they do it will harm your brand image.
If your site does not load swiftly, then your SEO will be negatively impacted. Search engines factor in load times when ranking websites. In addition to harming your SEO, you will experience an elevated bounce rate if your site takes more than three seconds to load. Internet users have become increasingly impatient with load times.
If you heed these recommendations, you are likely to see an improvement in your SEO. Remember, as your small business grows, use the increased capital to improve your SEO continually. You will be happy with the results.
Incend Media creates SEO Plans for Small Businesses in Springfield MO, Charlotte NC, Orlando FL, and Dallas TX. Get a free SEO Quote. For more information on how Incend Media can help you contact us today.